Quirky ad campaign for Rag&Bone

Oh, the originality! Among a plethora of classically standard advertising campaigns featuring glamorously made-up models, Rag&Bone breaks the pattern by asking 4 top models to take their own portraits. Sasha Pivovarova, Lily Aldridge, Abbey Lee and Edita Vilkeviciute each have a couple of versions for the label’s Spring Summer 2011 campaign, and they pretty much rock. Wearing Rag&Bone, of course, they took natural, spontaneous, cool shots.

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